There is no game but golf and Al-Rahman is its prophet- Kunzru, Transmission

‘Please,’ said Mr. Al-Rahman, when they finally caught up with him,
‘explain to me clearly what you can do for my business.’

‘Right,’ said Guy, trying to concentrate. ‘A question for you, sir. Do
you think your employees are living the Al-Rahman brand in a holistic
way? What does Al-Rahman actually stand for?’

‘We are a very old family, Mr. Swift.’

‘Sure, sure. But you know, at the moment Al-Rahman stands for—well,
for golf. And that’s it. Golf is great, don’t get me wrong. But
is it really something your people can get behind? At Tomorrow*, my
team came up with a kind of banner heading about where we feel your
company is at now. We think of you as “the faithful.” We have this
great animation for the concept. You see this guy hitting a hole in
one and it says in, like, your traditional Arabic calligraphy style,
“There is no game but golf and Al-Rahman is its prophet.” ‘

There was a silence. Guy tried to fill it.

—Hari Kunzru, Transmission, page 171 of 2004 hardcover edition

For a book about failure in multiple dimensions, Transmission
is kind of a success to read.
#END

One thought on “There is no game but golf and Al-Rahman is its prophet- Kunzru, Transmission

  1. Pingback: “The heavy breath of old unpolished teak, the freckled edges of the old mirrors, the lime-choked cisterns, and the chipped ceramic.” Sunetra Gupta, A Sin of Color | Jonathan's Secret City

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