Setting yourself on fire takes time and requires you to look inward, and focus on rubbing your internal, invisible sticks together, and this is hard when bodywashes keep calling you out. But you must ignore the song of the bodywash. You must continue to look inward, and you must find a problem you can work on your whole life, a giant, almost-unanswerable problem, to set yourself on fire about. Once you do this, people will come, they must come, to warm themselves by you.
I took a course in Zine Publishing from Amy Fusselman. This is a pretty good paragraph, and a nice example of her writing on the McSweeney’s site to boot.