…By building better streets that look and feel safer to people on the fence about getting on a bike every now and then. It’s not rocket science.
I haven’t responded to this comment on my soi-disant authoritative comeback to all safety-based arguments: How are we in the future going to communicate the safety of bicycling in a way that is not true today? It’s been sitting there for more than a year now.
The answer is obvious; those streets are there already but nobody is riding on them, for reasons that have nothing to do with the safety of riding a bicycle. Every weekday afternoon I pedal through the quiet leafy streets of northeastern Queens and only on rare occasions do I see another person riding a bicycle. Again, my observation is confirmed. People will ride bicycles when it makes sense for them to ride bicycles, but not now; at present they just find it easier to drive around and do their errands. Nothing is stopping them from bicycling; there is not a lot of traffic, there are no steep hills. They just feel more comfortable driving.
In order to change this I humbly suggest moving away from safety promotion toward promoting the enjoyment of bicycling and the fun it involves. I am sitting inside on a sunny day and I am itching to go out and ride; why don’t more people feel this way?